Personality-driven copywriting for coaches, creators and small business owners.

You’ve got the ideas, the passion, the offer. Now you just need the words that bring it to life.

That’s where I come in. I turn your ideas into copy that sounds like you, feels natural, and helps you build real connection. Copy that grows your business without feeling pushy or fake, and turns your followers into loyal fans.

Because words shouldn’t just fill up space on a page. They should motivate, inspire, and drive your audience to take action - whether that’s booking a call, joining your programme, or hitting ‘buy’.

Freelance Copywriting

If you’re a coach, creator or small business owner who wants copy that connects, builds trust and helps your business grow - you’re in the right place.

I write website copy, email newsletters and blog posts that sound like you. No jargon or waffle, just clear, engaging words that connect with your audience.

Need a website that feels like you? I’ll help you create a site that’s easy to navigate, easy to trust, and moves people from just browsing to getting in touch.

Want emails that feel like a conversation, not a sales pitch? I’ll write email sequences that guide your subscribers from curious to committed.

Looking for blog posts that actually do something for your business? I’ll help you share expertise, build authority, and give people a reason to stick around.

Whether you’re starting from scratch or refreshing what’s there, I’ll help you bring your ideas to life with copy that works and feels good.

→ Explore copywriting services

Supporting Up-and-Coming Freelancers

If you’re a freelancer trying to figure out what’s next, build confidence, or make freelancing work on your terms - this is for you.

It’s part coaching, part consulting. But most importantly, it’s honest, friendly support that helps you clear your head and take action.

Together, we’ll get practical, make a plan that fits you, and help you move forward - whether that’s finding clients, sorting your pricing, refining your offers, or just working out what you really want.

You’ll leave every call with personalised advice, a clear plan for your next step, and the confidence to actually take it.

→ Explore freelance support services

Life in Drafts

A twice-weekly newsletter about freelance life, personal development and intentional living.

But don’t just take my word for it...

  • “It all begins with an idea. Maybe you want to launch a business.”

    Laurie Payton

  • “It all begins with an idea. Maybe you want to launch a business.”

    Jamie Kokot

  • “It all begins with an idea. Maybe you want to launch a business.”

    Lindsey Beumer

  • “It all begins with an idea. Maybe you want to launch a business.”

    Keith Finley

Brands I’ve Worked With

You also might have seen my work published in:

  • The Shortform

  • Making of a Millionaire

Hi, I’m Clare

I’m a freelance copywriter and mentor.

Over the past 5+ years I’ve worked with brands big and small, climbed the marketing career ladder, and taken the leap into freelance life. Now I help creators and businesses show up online (with personality) - and help freelancers build a business they love.

I’m also the writer behind Life in Drafts, where I share the highs, lows, and lessons of creative self-employment.

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→ Connect on LinkedIn

Let’s work together

If you’re looking for copy that helps you connect, or freelance support the helps you build the business you want - let’s chat.